Fastwater provides custom research and marketing services to companies developing and introducing new products. Our personal and professional interest is in products that are disruptive, changing the way that work gets done and the way that information gets exchanged. 

Introducing a disruptive technology and selling into an emerging market is difficult. Sometimes the new product or service addresses a need that is only beginning to appear. Customers may not understand the offer. 

We specialize in working with companies seeking to introduce these kinds of innovative offers. Our expertise in undertaking custom market research enables our clients to gain insight into markets that are still below the radar of the mainstream market research organizations.

The professional backgrounds of Fastwater's partners are strongest in the areas of publishing, software, and document-centric technologies such document management and content management. Our quantitative, analytical approach to research in emerging markets can be useful in other areas as well. We have, for example, done substantial work in the area of  electronic marine equipment procurement systems, even though the ship equipment business was new to us.  The point is that, even though the particulars vary across different vertical markets, companies introducing new technology and new ways of doing business face common problems, and have similar needs for custom market research.

In addition to our custom research, we write about markets where new technologies are changing the way that companies do business. Much of this research and analysis is available on this website. We offer it because it is useful and because it gives prospective clients a way to see the depth and breadth of our work.