Books

CyberRegs

October 2001

About the Book: Government regulation and new legislation, coupled with technology, have the potential to dramatically change the nature of the World Wide Web. This thought-provoking book explains what effects regulation may have on business managers, their organizations, and the Web as we know it.

Web Engagement

May 2000

About the Book: Web Engagement captures critical elements of what Fastwater has learned in working with companies as they build web businesses to better engage their customers. Starting with a description of the fundamental tools that companies use to get a big picture view of their customers, Web Engagement proceeds to show business people how they can use the web to connect with the needs of individual customers. Web Engagement is particularly strong in its abiliity to help readers understand the different approaches to personalization, focusing in particular on the key differences between B2C and B2B customer engagement.

About the Book: File Structures is a college textbook that grew from the notion that there are just a handful of basic principles that one needs to understand in order to design useful file structures for storing and retrieving information. When File Structures first appeared, other books treated file structures as a set of techniques that one looked up in a cookbook. File Structures revealed the design logic behind the recipes. First published in 1987 and now in its 3rd edition, File Structures has been the leading file structures textbook for more than a decade. If you want to understand the fundamentals of B-trees, hashing, and other basic approaches to storing and retrieving information on disks, File Structures is the place to look.