Mary Fletcher Laplante

Partner

phone:	630.820.3002
fax:	630.820.3007
e-mail:	mary@fastwater.com
postal:	1388 Cranbrook Circle Aurora, IL 60504 USA

ary Fletcher Laplante is a co-founder and partner in Fastwater, LLP. She serves as the company's Vice President of Marketing Services. In this role, she uses her sixteen years of experience as a software marketing professional in client engagements that involve corporate and product positioning and re-positioning, market assessment and validation, and new technology evangelism. She frequently speaks at industry events like Internet World, Seybold Seminars, and the Gartner Group Internet Electronic Commerce conference on topics pertaining to Web-enabled business-to-business commerce.

Prior to forming Fastwater with her partners, Ms. Laplante was a Director in the Document Software Strategies Group at CAP Ventures, Inc., a strategic consulting and research company that covers the markets for document technologies. From 1994 through 1996, she served as the first Executive Director of the industry consortium now known as OASIS (Organization for the Advancement of Structured Information Standards). Before OASIS, she developed and managed her own consulting practice providing marketing and technical expertise in publishing-related applications and technologies. She has held executive and senior positions at several publishing software companies; she was President and Chief Operating Officer for Cygnet Publishing Technologies, Incorporated; Vice President of Marketing for Avalanche Development Company; and Vice President and Senior Product Manager at Scribe Systems, Inc. In the mid-1980s, she worked at Datalogics Inc. as a technical writer and trainer.

Ms. Laplante holds a B.A. in English from Washington and Jefferson College and an M.A. in English from the University of Connecticut.